Following on from our blog we explored the Digital Marketing Trends in 2020. As promised this article explores the offline methodologies that are still as relevant today as ever.

Digital Marketing dominates many Marketing minds when we explore Marketing trends, but many traditional marketing methodologies and theories remain constant and when integrated with the digital trends of today they have the potential to remain strong.

Lifecycle marketing

It is commonly reported that many consumers don’t follow the linear journeys they once use to, however, when it comes to growing business awareness and increasing customer leads and prospects the ‘marketing funnel’ is still as relevant today as it ever was.

The role of digital in creating a unified customer experience also remains high in this area. We must not forget that digital marketing is not only seen as a tool to boost revenue but a way to communicate and build retention with your current customer base.

The key to ensuring this lifecycle is to understand your customer base and consider how they engage and purchase. The adoption of marketing automation is enabling many organisations to do this and ensure multiple touch points are integrated to create a connected lifecycle.

Conversational marketing

With the growth of smart devices and AI the ability to engage on a different level with regards to queries and messages is changing the way consumers engage.

When used correctly this new technology is handing itself to support the purchase journey. The use of chat functions, smart speaker’s mobile communication etc are all allowing consumers to engage on a more personal level and thus engage in a more unique way.

Digital transformation and Marketing Transformation

Digital Marketing is transforming the way many Marketing departments are engaging with their consumers today. However, this is also creating many problems, such a as, lack of focus on integrated strategy, testing, optimisation and structural issues like teams working in silos or a lack of skills in integrated communications.

By instilling a roadmap within this process, it’s is possible for Marketing to synergise the benefits of digital capabilities and skills, while at the same time, integrating ‘always-on’ digital marketing activities with brand and product marketing in the business.


If you would like to know more about how you can create your digital roadmap, ensure a Customer Lifecycle, review your Digital Readiness or explore how you can integrate a Conversational Marketing methodology get in touch with SkyFall Services – and we would be more than happy to explore your current Marketing and future Marketing strategies.

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